Everybody needs money in Today’s time. In this article. We will tackle how to make money on Shopify using the PAS (Problem-Agitate-Solution) copywriting framework as well as share real-world examples from some entrepreneurs killing it on Shopify so you can succeed too.
The fact is, that launching a Shopify store is one of the most beginner-friendly ways to profit online. Success, however, much like anything worthwhile in business, takes some planning and a lot of hard work.
The Problem (money on Shopify)
The lure of beginning an online store—especially as a facet enterprise that has the potential to grow to be completely full-time—is hard to disregard. It sounds like an easy way to cash in: put up a storefront, add products, and watch the orders roll in. But in reality, it is more complicated than that.
Shopify: A small minority of stores are ever-n notably profitable. The biggest challenges individual entrepreneurs face are finding products, managing the cost of marketing, and differentiating themselves in a crowded market.
There was, for example, John, a Shopify entrepreneur who made the phone cases hype and generated revenue from selling them. John had designed a beautiful website and was also selling at least 100 products, but still, his store was not making the money he had projected.
Half a year later, he was almost at the beginning again—and felt he had wasted his time. It is a tale as old as time—many Shopify store owners are in the same boat, thinking what they might actually be doing wrong.
Agitate ( money on Shopify )
There are tons of obstacles to becoming successful on Shopify.
Product Selection: Selecting the right products is key. Phone accessories were highly competitive to begin with, and John could not stop, so he went down that rabbit hole. He had trouble standing out from the competition, as he lacked a unique selling proposition (USP).
You still need to get traffic. You could have the best product in the world, but if no one sees it, then you’re not going to make any money.
New store owners often fall into the trap of being too dependent on paid advertisement (PPC) and not knowing their target market.
This results in high costs and low ROI. Even after heavy Facebook ad spending, John struggled to achieve a 1% conversion rate.
Customer Trust: This is another most obvious sign. Because without reviews, testimonials, or a strong brand presence, they are afraid to buy from new stores. John’s shop had low engagement and minimal repeat business.
Those obstacles can be frustrating and make you feel like you’re throwing money away without an investment.
Solution
Based on what changed for John once he implemented some of these changes. We can get into the practical steps you need to take your Shopify store from being a money pit to money making.
Become a Niche Player: Instead of being another supplier in an already crowded space, zero in on your niche market. John moved his attention to eco-friendly phone accessories, which were smaller but trending.
As a result, he could market directly to potential customers. Who thought sustainability mattered and have an edge over his competitors.
Leverage SEO and Content Marketing: The power of organic traffic is seriously a game changer.
John started a blog right on his Shopify site and began to publish content all about sustainable living and phone accessory care. This skyrocketed his store’s SEO but also made him a known leader in his niche.
Optimize for Conversions: It’s amazing how the smallest of changes can make a world of difference to your bottom line.
John revamped his product pages and included high-quality pictures, concise descriptions, as well as customer testimonials.
Plus, he put in place an abandoned cart recovery system, and as a result, he increased his conversion rate by 3%.
Use Email Marketing: John offered a discount for first-time customers in exchange for their email addresses. He sent out weekly updates and special offers, which accounted for 20% of his sales within the first year.
Analyze and Adjust: John would often look at the analytics of his store to see where he could make improvements. By doing this, he was able to grow at a consistent rate. He was constantly making changes that led to improved results.
Conclusion
Making money on Shopify isn’t easy. It takes work, and you’ll face some challenges along the way. But by following the steps above, you’ll be on your way to building a profitable store.
I hope you’re now inspired and prepared to take the first step and start your own Shopify store today.